5 Ways to Integrate Local SEO Benefits into Your Website

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5 Ways to Integrate Local SEO Benefits into Your Website

Pure Community Systems • November 1, 2021

Research shows that 66% of marketers consider search engine optimization (SEO) a top priority.

Why is it so important? SEO helps companies attract relevant users to their sites based on search queries. Without SEO, you're missing out on a major opportunity to increase traffic to your website.

When people find what they're looking for on your site, they'll feel more inclined to trust your brand. You can then use that trust to encourage people to contact you, make an online purchase or use your local services.

Ensuring your website is optimized for Local SEO will help benefit your overall marketing strategy. Ready to experience these SEO benefits firsthand?

Here are five ways you can improve your website so it's SEO-friendly.

1. Know Your Target Audience

The first step to creating a successful SEO strategy is to research your target audience.

What are they searching for? What problems do your clients face every day? How can your product or service provide a solution?

Asking these questions will help you determine what keywords your customers use in a search.

You should also know who your customers are.

Try breaking your audience into smaller buyer personas. You can differentiate your customers based on demographics (age, gender, location, marital status, education, interests) or their buying habits.

Separating your broader audience into these personas will help you create content that appeals to their interests.

The more you know about your audience, the better you can craft a strategy. As a result, you can optimize your site and start experiencing the top SEO benefits – more traffic, leads and customers.

2. Optimize for Keywords

Once you know more about your target audience, make a list of keywords. You can use SEMrush, Google Trends, or Google Keyword Planner to determine what queries your customers type into Google.

Then, start creating content based on this list of keywords.

Before publishing this content on your website, make sure you're using on-page optimization strategies. These include:

Adding keywords to your title tags, headers, image alt tags, and meta description tag.
Including keywords in the body content naturally without keyword stuffing (over doing it).
Using secondary keywords to make sure the content aligns with users intent.
Including internal and external links.

Internal links encourage people to explore your website. External links, on the other hand, send visitors to other sites. You can use external sites to feature research or data within your posts.

External links from credible resources tell Google you're a credible resource, too.

3. Create a Content Calendar

In order to maintain your SEO strategy and continue experiencing SEO benefits, you need to create content consistently. Otherwise, a competitor could steal your search engine rankings.

To remain organized, create a content planner. Include different types of content, such as:

Product pages
Service pages
Blog posts
PPC landing pages
Articles (news, interviews, featured pieces)
White papers
Lists
Guides
Videos
Infographics
Slideshows

Make sure the content you create aligns with your keyword research.

You can also take the content you create and repurpose it for other types of content. For example, a blog post that includes a lot of data can become an infographic too.

4. Improve the User Experience

Once you start creating SEO-optimized content, you need to make sure visitors can use your website with ease. Otherwise, they'll leave your site before they even explore your content.

Google looks at the online user experience when determining page rankings.

After all, Google wants to ensure its users are happy.

To improve the user experience on your website:

Make sure your pages load quickly.
Check that all page titles match the content.
Structure your URLs correctly to match the page content.
Break your content up using bullet points, images, or numbered lists.
Make sure your content is unique.
Make sure your navigation is clean.

Create a sitemap as well. A sitemap helps Google's bots crawl and index your website to determine your page rankings.

Check out this article about local SEO strategy as well.

5. Keep Up with the Trends

Google's search engine algorithm changes constantly. For example, Google started using mobile-first indexing in March 2018. Now, Google looks to the mobile version of your website first to determine your search engine rankings.

In order to respond to Google's ever-changing algorithm, it's important to keep up with the latest SEO trends. Otherwise, you'll fall behind the competition. When you rank lower on the search pages, people will click on a competitor's website before yours.

Mobile Optimization

First, make sure your site is optimized for mobile devices.

Google made this change to improve user experience on smaller screens. As more people use their phones to search Google, they need the ability to navigate websites on their smartphones. Otherwise, your visitors will struggle to find what they're looking for.

You can use Google's tool to determine if your site is mobile-optimized.

Voice Search

Voice search is another SEO trend to look out for. More people are using Alexa, Siri, and Okay Google to complete searches. In fact, 35.6 million Americans use voice-activated devices once a month.

This can change how you format your content.

Consider what questions your audience asks. Then, create a blog post or video that answers this question. The Q&A format will also help you structure your content for snippets—another growing SEO trend.

Snippets

Snippets display at the top of the search pages. Instead of clicking to your website, people can read the snippet for their answers. In addition to the Q&A format, snippets can also appear as bullets, recipes, and videos.

Ready to start experiencing SEO benefits for your own business? By using these five tips, you can make sure your site is SEO-friendly with your customers in mind. As a result, you can keep up with competitors and attract more visitors to your website.

We can help your business stand out from the crowd and be found on Google. Request your free website assessment today.

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